Patanjali Ayurved Limited is a well-known consumer goods company of India with manufacturing units in Haridwar, Uttarakhand. In addition to an exhaustive portfolio of Ayurvedic, Herbal, Mineral and FMCG products, the Patanjali brand is famous for its high-quality herbomineral preparations. The company follows Good Manufacturing Practices (GMP) and maintains batch-to-batch consistency in all their productions.


Patanjali was about to launch a new Ayurvedic tulsi-based drink in the market. The drink had many beneficial medicinal properties, and it was the first time such a unique drink was going to hit the shelves.


Since the product was one-of-its-kind, the company wanted its packaging to be distinctive and out-of-the-box. The struggle was to find a totally different packaging concept that would make the tulsi drink stand out on the shelf and attract shoppers to pick up the product and put it in their shopping carts.


Within just a few days of understanding the client’s brief, we suggested a ‘Wet Effect Look’ for their label. We incorporated a beautiful tulsi leaf design, laden with early morning dew drops and gave a surface finish to the shrink sleeves.


Our client Patanjali appreciated our creative thinking.
  • The wet effect was a grand success.
  • The new shrink sleeves gave the product a premium and unique look.
  • Created curiosity in the mind of the buyer for the wet look.
  • Patanjali’s launch was boosted by the unique effect.