VRS FOODS LIMITED

VRS Foods or PARAS is a leading name in India’s dairy industry. The company deals in a wide range of products such as Milk, Flavoured Milk, Dahi, Ghee, Fresh Paneer, Chaach and Dairy Whitener, etc. They have a vast distribution capacity and an excellent network, currently selling more than 2,50,000 litres of milk per day in Delhi alone!

BACKGROUND

VRS Foods was looking to launch a new brand for one of their top-selling products, the Desi Ghee. The company wanted a packaging concept which would make their new offering and their brand name completely stand out on the retail shelf.

CHALLENGE

Since there is a lot of competition in this segment, the need of the hour was to create a concept that would not only elevate the product’s look and but also give it that ‘WOW’ factor, instantly.

SOLUTION

Team Taurus Packaging took this challenge head-on. After a couple of brainstorming and ideation sessions, we came up with a totally unique concept of creating a GOLD FOIL EMBELLISHMENT for their shrink sleeves – a concept that has never been seen before in India on a shrink sleeves!

RESULTS

The foil effect was a massive hit.

Immediately after launching their Desi Ghee in our brand new, Gold Foil Shrink Sleeves, VRS Foods’ sales shot up by a whopping 50%.
The gold embellishment gave the Ghee jar a stunning and distinguished look.
When kept among their competition, due to the direct light in retail shelves, the Ghee container outshined like pure gold, differentiating it from other brands.
The brand name and product name now stood out from afar, which is exactly what the client wanted.
VRS Foods loved the professionalism and speed with which Taurus Packaging understood their needs and delivered exceptional results.