AURIC

Auric is A startup for Ayurveda beverages without Chemicals or Preservatives. It’s a 100% Natural Drink Made With Ayurvedic Herbs, Coconut Water, and Natural Fruits for Everyday Consumption.

A start-up, the product is highly premium and promising. But due to initial low volume as it is for any start-up, they were not able to find a suitable vendor who can provide world-class shrink sleeves and at initial low quantities. Understand the premium nature of the product, compromising on product quality was not an option. Above this, cylinder cost was an additional burden for many different flavors.

Also when you try and create a new category in FMCG, you expect a lot of changes for your product, design, and ingredients after feedback from the market. This would mean, frequent changes in labels. The client did want to risk keeping excess inventory and spending on frequent cylinder costs.

They came in touch with Taurus. Due to our HIP framework technology, we have been able to deliver world-class shrink sleeves without any restriction on quantity and cylinder costs.

Right from pre-distortion, DigiSleeves, and commercial volume of short/long quantity. Taurus was able to fit in the Auric system well. Changes in labels were made easy, and the client did not require to buy excess inventory due to MOQ.

Auric is now a renowned brand in the Ayurvedic beverages space. The client has been able to launch new flavors freely without worrying about quantity or initial cylinder costs. company has grown multiple folds and we are happy we played a role in helping them achieve success.

Client website – https://www.theauric.com