Hatsun

Hatsun

HatsunAgro Product Ltd. or Hatsun is a leading private sector dairy company in India, headquartered in Chennai, Tamil Nadu. The company planned to launch a range of chocolates under a new brand name.

BACKGROUND

HatsunAgro Product Ltd. or Hatsun is a leading private sector dairy company in India, headquartered in Chennai, Tamil Nadu. The company planned to launch a range of chocolates under a new brand name.

CHALLENGE

The company required laminates for almost a dozen SKUs, but the launch volume was low, and the cylinder cost was a challenge and a deterrent.

SOLUTION

We understood their concerns and offered them a solution under our revolutionary H.I.P. Framework. We worked out a system and offered them short quantities of laminates for all the SKUs without any development costs.

RESULT

The client saw amazing results through their association with Taurus.

HatsunAgro Product Ltd.recorded a whopping 80% savings compared to buying laminates the traditional way.
The prepress of 20+ laminate SKUs was done speedily in just two days compared to the traditional method of making cylinders which would have taken several days to weeks.