The shrink sleeves market in the Asia Pacific region was valued at USD 10.37 billion in 2019 and is expected to reach USD 15.55 billion by 2025. In the last two decades, the shrink sleeves market has grown remarkably. The colorful wrap around containers makes the product look more beautiful and attractive. As Shrink Sleeves are rocking in the packaging industry, there are many trends that will be taking place in the packaging industry in the future.

– Providing the extra benefit of the versatility of conveying brand and safety messaging for packaging designers and brand owners, shrink sleeve is preferred over conventional labels.

– 360-degree coverage allows packaging professionals to create eye-catching designs and full space that allows them to convey the brand’s message effectively to the current customers and prospective customers.

– With tight labeling regulations for both food and pharmaceutical products in place or on the way, having extra space to conform to regulatory standards while maintaining a product’s ability to reach out to consumers is expected to heighten the importance of sleeve labels.

– The flexibility of Shrink Sleeves is also attracting the Packaging designers to use it for their products as shrink sleeves can take any shape and size very easily along with giving a beautiful look to the product.

– Shrink Sleeves allow product-makers to utilize a single colorless container and differentiate products and lines with their labels.

Shrink sleeves have emerged as one of the biggest boons in the packaging industry with their ease of use and application for the packaging designers and developers. The customer interaction and flexibility of shrink sleeves will be the reason for the increase in the use of Shrink Sleeves in the upcoming years.

Introducing new cutting-edge machines at Taurus- Bigger, Better & Faster

Taurus Packaging Makes History with the Installation of India’s First-Ever Fully Dedicated In-Line Bobst Hardware for Shrink Sleeves.

We are pleased to announce the virtual inauguration of two of the most cutting-edge hardware up-gradations at Taurus, the 9-colour Bobst M5 Flexographic Machine and 10-colour Pelican Rotogravure Printing Machine.

The Bobst Press is the first and only in-line machine in India dedicated completely for manufacturing shrink sleeves.

What’s more, the new Rotogravure with highly advanced customisations and is one-of-its-kind 10-Colour Pelican ever built for creating versatile and durable shrink sleeves.

With these latest additions, we are now producing both, the smallest and the largest order volumes in shrink sleeves across India and honouring diverse order quantities with ease.

These machines are successfully churning out never-seen-before and perhaps never-heard-before innovations for shrink sleeve customers, making them an important cog in our ground-breaking H.I.P. Framework.

Even though we could not plan a bigger launch due to the ongoing situation, this is a milestone day for us. We are bigger, faster and we just made shrink sleeves a lot better.

Taurus Packaging is now India’s largest shrink sleeve manufacturer and we are already creating the records for the fastest time-to-market deliveries for shrink sleeves.

On this happy occasion, I would like to thank our valued customers and clients for always showing tremendous trust and faith in us. Your unwavering support that motivates us to always strive towards excellence.

We can’t wait for you to experience the amazing benefits of these new installations. To discuss the possibilities and for more details, do get in touch!

PVC or PETG: Breaking the Myths

PVC Shrink Films have ruled the Indian packaging industry for the longest time. However, due to many issues associated with PVC, a need was felt to find an alternative material that could potentially replace PVC and become the superior choice.

Several different polymers were introduced and tested in the market but saw little success. Finally, PET-G was born, with the hope that the packaging industry had found the best shrink sleeve, till date.

However, some questions remain unanswered:
Is it practical and even possible to replace PVC altogether?
Is PVC truly all bad and PET-G all good?
Can PETG Shrink Films offer the same quality and finish as PVC Shrink Films?
Do companies have the resources, know-how and infrastructure to use PET-G packaging
material for all types, shapes and sizes of containers?

Through this article, I aim to break through some common myths about PVC and PET-G and provide an objective and practical understanding of both materials; their uses, benefits and pitfalls so you can make the correct choice for your business. Let’s get started!

Polyvinyl Chloride or PVC is one of the most adaptable and extensively used synthetic plastic polymers or shrink film that contains 57% chlorine and 43% carbon. PVC is made in bulk  domestically, which is why it is readily accessible. PVC Shrink films are known as RIGID PVC films. They are free from plasticizers (phthalates) and eliminate the issues of chemical leaching.

Shrink films made of PVC are most commonly used in all kinds of shrink tunnels and container materials, especially HDPE containers for cosmetics and food products. Being a full-bodied shrink sleeve, PVC offers additional space as well as several practical benefits when it comes to designing the best packaging for your products.

PVC shrink films aid in communicating crucial product-specific details to the end-user as specified by the regulatory bodies.

When attached to container caps, PVC shrink films provide a tamper-proof seal that protects the contents from adulteration and reduces chances of malpractice.

These films make life easier by providing a holistic design view of pre-formed film bands, specially manufactured to fit specific shapes of containers. With a 360° view easily available, there is no requirement for a custom-made design.

Popularly referred to as PETG or PET-G, Polyethylene Terephthalate Glycol is a kind of thermoplastic polyester celebrated for its superb pliability. PET-G is exceptionally long-lasting and resistant to chemicals, making it a great choice for various production processes.

As mentioned earlier, Shrink PETG was created as an alternative to PVC due to two main problems –

LOW SHRINKAGE: PVC has only up to 50-60% TD shrinkage which can cause a flowering effect when packaging certain shapes of bottles. PETG offers a much higher shrinkage percentage, between 70-80%, making it a smarter choice.

THREATS TO THE ENVIRONMENT: When PVC is not disposed off correctly and dumped into garbage landfills or burnt, it releases dangerous carcinogenic gases and dioxin due to its chlorine content. These pose serious environmental and health concerns for years to come.

Hence, PVC is considered the most ‘TROUBLED’ plastic material in use today.

1. Printed PVC waste is easily recyclable with multiple applications such as pipes, window frames, cable insulation, floors coverings, roofing sheets etc. Printed PET-G waste is difficult to recycle and does not have many applications. Most of it has to be incinerated completely.

TAKEAWAY: If PVC is collected and disposed of properly, it can return high value to companies that recycle PVC scrap.

2. PETG is Non-Chlorinated but doesn’t work well as a shrink film with few container materials.

TAKEAWAY: All types of PVC sleeves cannot be easily replaced by PETG. Hence, PETG is not the perfect solution or replacement for PVC as it is usually considered to be.

3. Shrinking PETG is a complicated process, especially if you have access to non-sophisticated shrink tunnel infrastructure.

TAKEAWAY: Shifting to PETG Shrink Sleeves is not easy and may require you to make heavy additional investments.

4. There is widespread production of Shrink PVC in India. Whereas PET-G is either imported or made only by few bigger film makers.

TAKEAWAY: Shifting from PVC to PETG can negatively impact the local and domestic economy.

5. The need for specialized steam tunnels and in some cases, multi-stage hot air tunnels to correctly sleeve PET-G shrink films makes it an expensive and some what unpopular choice. Even with the most advanced infrastructure, there may be limitations in performance of PET-G, as compared to PVC.

Often, when using PETG in hot air tunnels, the HDPE or PP container expands before the time the sleeve is shrunk onto the container. After the container returns to normal temperature and its normal size, air pockets get formed between the sleeve and the container wall.

In sharp contrast, PVC is flexible and adapts to the container’s shape even with a basic hot air tunnel. It delivers great results and reduces reprocessing or rejection.

TAKEAWAY: PVC shrink films are painless to shrink on most containers compared to a

PET-G shrink film. They are also energy-efficient and cost-effective choices that get the job done quickly.

6. Most Indian small-medium enterprises have access to basic shrink tunnels for application of PVC shrink sleeves. Moving to other materials means these companies must invest heavily in more sophisticated technology and infrastructure, not easily available.

TAKEAWAY: PVC shrink films are obvious and sometimes the only possible choice.

7. When using PETG for labelling containers with thin walls or pre-labelling containers that is empty, it is crucial to maintain just the right shrink conditions. Otherwise, there may be major distortions in the label and the container.

TAKEAWAY: PETG’s shrink force is on the higher side that can lead to contortions.

PET-G has various benefits including a higher shrinkage, durability and resistance to chemicals. Undoubtedly, it is one of the best contenders as a shrink sleeve choice for packaging needs. However, now that there is a major shift towards PETG, another problem has raised its head, one that we cannot ignore.

The waste reaching our landfills is a mixture of PVC and PETG. Even though PVC can be easily recycled, PETG waste cannot be, and this reduces its usefulness to companies who deal with recycling. Segregating the PVC and PETG waste is even more difficult. Burning PVC is harmful but burning PETG isn’t good or useful either.

So does PETG have the capability to completely replace the demand for PVC in India – considering that it does not work well in all situations, can lead to distortions and may require a higher level of investment on technology and infrastructure? Only time will  tell.

OPS (Oriented Polystyrene): Created in Japan, OPS offers the same flexibility as PVC but costs much more since it is an imported product and requires constant refrigeration. It is a preferred choice for companies who don’t want to use PVC or looking for more superior performance than that offered by PETG films.

LD-PET (Low-Density Polyethylene Terephthalate): LD-PET costs less than OPS
while offering the same level of versatility. The yield is higher than PETG and PVC and
has a density of 1.1 with lower utilization of plastic. LD-PET performance has been
observed to be at par with PVC.

NEXT PETG: This is an advanced PETG created to function well on HDPE/PP containers in hot air tunnels without creating undesirable air pockets. It has got better performace than regular PETG. To ensure perfect performance, NEXT PETG should undergo trials in varying weather conditions.

ROSO (Roll on Sleeve): ROSO is a PP-based shrink film that is roll-fed. Its shrinkage ratio is limited and can only be used in certain conditions.

PLA (Polylactic Acid): This shrink film is completely free from plastic but not widely used since it is costly. It is made from sugarcane or corn starch and is 100% biodegradable.

COC (Cyclic Olefin Copolymer): This is a Polyolefin-based shrink sleeve. The differentiating factor is its lower than density of 1 and is usually ideal for shrink sleeves with a density of 1+ for easy segregation during recycling by floatation method.

However, it is not easily available and the cost is higher too.

Clearly, it is too soon to conclude which shrink sleeve option is the best or which one ranks higher over the other. However, the need of the hour is to understand the problems that exist.

I am hopeful that sooner or later, our Government, as well as our packaging scientists, will find the most workable solutions that protect our environment and support the ever-changing and evolving needs of the packaging industry.

But till then, it is crucial for all of us to SEGREGATE, DISPOSE OF, COLLECT AND RECYCLE WELL. Remember, plastic is not the Problem, its disposal is.

What are your thoughts on the PVC and PET-G debate? Tell me about it in the comment section below.

For more information on shrink sleeves, feel free to reach out to me, and I will be happy to answer your questions or gather the right information you require.

Go Small – Importance of Short-Runs

Do you see a regular tiff with your printer over the MOQ’s? Printers refuse to accept lower quantity printing due to certain limitations. This is true. The traditional rotogravure printing method has limitations. There are a certain setup time and wastage to match colours. This time, wastage, low productivity comes at a cost that is then passed on to the customers. Additionally, high cylinder cost for low volumes certainly doesn’t help.

But imagine if you have a pilot launch, or want to test market a product or have multiple low volume SKUs, and you are stuck with the situation of buying high volumes and pay up for cylinders cost!
Shrink sleeve industry has been coping with this volume requirements or end up using the other labeling alternatives. This compromise has been a bottleneck for too long.

Introduction of Hybrid Sleeves using the H.I.P. Framework has changed the way you buy sleeves at any volumes. Yes, you read it right. Be it 100 sleeves or 10,000 sleeves. You can get it at a very optimum cost and that too without investing in the expensive cylinders. This saves so much of additional inventory, and MOQ tussle.

Advantages of Low Volumes
• Test market your product in a smaller market before bigger launch
• Small batch allows freedom to make changes in design for next purchase as per market and sales’ feedback
• Shrink sleeve comes with a shelf life. Don’t keep inventory more than your requirement
• You can develop more SKUs and variants without worrying about high inventory

This is how short-runs can help you to save your time and cost along with resulting in the creation of the quality products.

H.I.P. Framework is the future of shrink sleeves.


How to Get Right Shrinking for your Product

Different shapes of containers are coming in global market to attract the customers. The first challenge is to decide the perfect labeling on it. The most common used film is PVC Shrink film. But what is right for your product shape and size. The right Shrinking depends on many factors.

  • Shape of container
  • Size of container
  • Area to be covered by label
  • Shrink tunnel

Now how to decide and achieve the best fitment to product. Depending upon Shrinkage needed a variety of shrink films are available with different percentage of shrinkage. You have to choose the right one suitable for your container. Secondary the shrinking equipment i.e. shrink tunnel is equally important depending upon the product. It should be customized as per heat needed to shrink the sleeve on container.

The most important and essential thing to get a perfect shrink is Design and artwork. The area and element need to be adjusted in the artwork so that after shrink you get the best aesthetic. Pr-distortion in artwork can also be done to predict post shrinkage result in most part the shrink manufacturers can support deciding these factors as they have good technical know how about the products.

Shrink Sleeve Common Problems and There Solutions

The hallmarks of a bad shrinking job are easy to spot wrinkle, ink bleeding, tearing and uneven shrinking drive customers read on to discover possible problems & solutions.

Possible problems –

  • Uneven shrinking due to decorative inks coating finishes on shrink labels
  • Uneven edges shrinkage

Possible solutions –

  1. Increase the tunnel temperature or air flow to increase the degree of shrinkage where higher % edge of shrinkage is require.
  2. More complex issues require a customer designed solution to optimize the application of heat to the product please take help of your shrink manufacturer technical team.
  3. Adjust the tunnel temperature air flow up or down to get more uniform application of heat.
  4. Customer the heat profile so that edges or corners of the container are exposed to less heat.

shrink sleeve common problems and their solutions

Problem 1: Wrinkled or Poked appearance

Root cause:

  • Uneven heat or adequate heat.
  • Uneven material shrinkage due to type of plastic, decorative inks, coating, embossing or finishes on shrink labels.


  • Increase the tunnel temperature or airflow to increase the degree of shrink.
  • More complex issues require a custom designed solution to optimized the application of heat to the part.

Problem 2: Rising

Root cause:

  • Tapered bottle design.
  • Too much heat at the top of the bottle.


  • Tack label at the lock point of the bottle before entering the shrink tunnel.
  • Adjust the heat flow from top area.

Problem 3: Uneven shrinking

Root cause:

  • Uneven or inefficient application of heat.
  • Uneven material shrinkage due to type of plastic, decorative ink, coating and complex bottle shape.


  • Adjust the heat flow up or down to get a more uniform application of heat.
  • Adjust the tunnel temperature according to type of shrink.

Problem 4: Over shrinking (cow feet shape or tear the material)

Root cause:

  • Give the heat for long time.
  • emperature is more according to material.
  • More complex shape bottle design.

Problem 5: Splitting seals

Root cause:

  • Bad seals are probably common in shrink wrap.
  • Sometimes it is less sealed or open.


  • Use proper glue to seal the shrink sleeve according to material.
  • Sometimes it is unevenness of shrink material.
  • Sometimes it is without perforation or pin holes.

Problem 6: Hair type

Root cause:

  • It is due to uneven cutting of shrink sleeve.


  • Make sure cutter is ok or cutting speed is uneven.
  • Film is not uneven in thickness.

Problem 7: Ballooning type

Root cause:

  • Shrink film exposed to hot air after sealing.
  • Complex shape of container.


  • Pin hole is used or perforation is used

Problem 8: Picasso effect type

Root cause:

  • Unevenness of shrinking
  • More distortion of film.


  • Check distortion of design first and conveyor speed also.
  • Check shelf life of shrink film, each shrink film has its own life for use.
  • Check if chain temperature is too high.
Taurus Packaging Pvt

The Plastic Debate- My Take

Our rapid industrial revolutions have always been unchecked. Putting pressure on the
world’s resources has always been the side effect of industrialization and consumerism; be it oil, coal, human resource and even plastics.

The unbalanced production and consumption have led to our resources running out or
getting over-used. It is causing a significant impact on the environment especially plastics.

But let me ask a question…

Is the Plastic really the problem?
Plastic has many benefits. It keeps many industries and technologies running. It has made the construction of many consumer durables and cars easier with lightweight plastic materials. Plastic packaging also contributes to minimizing food waste, increases food shelf life when packed and makes its movement cheaper and easier to far fledged regions of the world.

Plastics is a boon, for the food scarcity problem of the world.

What is the problem?
A war on all plastics has been declared by media, environmentalists and Greta Thunberg’s of the world. Why is #SayNoToPlastic trending everywhere? Plastic litter is overflowing our landfills, oceans, reaching food chains of animals, marine life and even us humans as microplastic particles.

Plastic is not getting recycled, use is unchecked, burnt in uncontrolled conditions, drains getting clogged, beaches are littered.

Then what is the Real Problem?
Its not plastics to be blamed. Any material used and littered unchecked will create the same issues. Even you throw the glass on the floor, it is bound to cause harm. All resources must be used and disposed of properly. Why blame Plastics, if we are not handling it properly.

The solution does not lie in banning plastics. Loom around, plastics are everywhere. Food packaging, pharmaceuticals, automobiles, furniture, clothing etc. Imagine life without plastics in all these products. Let’s do the right thing, let’s recycle, reuse and reduce. But banning plastics is not the solution.

At a time when a ‘climate emergency’ has been declared, it is important that people
understand that ‘plastic-free’ does not necessarily mean ‘better for the environment’.
Using any material has environmental costs, but the costs associated with plastic products are often significantly lower than using alternative materials.

Plastics provide many critical benefits across a range of products and it’s important this fact is recognized. Plastics will – and should – continue to play a vital role in all our lives going forward.