2022s Top Packaging Design Trends
Packaging industry is one of the Dynamic industry of the world. It is an industry full of possibilities. From customer convenience to customer satisfaction, a product’s packaging must tap into each of these dimensions and fulfill the needs of the end consumer. Given the changing market scene post the seriousness of the pandemic, many new trends have emerged in 2022 when it comes to packaging of consumer goods.
Let us look at these top trends.
THAT 60’s VIBE
Bright and peppy colours have made a comeback, and so have bold, 60’s inspired patterns, waves and designs. Catching the eye of the end customer and connecting them visually and feel good about the product is a major theme.
One trend gaining popularity is brands showing solidarity towards protecting the environment by preferring sustainable raw materials for their packaging needs. A play of textures and looks is quite fascinating.
3. CELEBRATING THE TEXT
Move over images and illustrations. There is a growing trend of putting texts and fonts center stage on the product’s packaging. Think of the text as the king of the design in bright, bold colours, and you have typography that is nothing less than art to please the eyes.
THE RETURN TO MINIMALISM
What’s the best to cut through the chaos? Minimalist, clutter-free packaging designs create a sense of calm with a preference for soothing and soft colours and fonts.
INTERIORS THAT POP
Imagine seeing a minimalist plain box of the packaging reveals a maxima list, mesmerizing and beautiful, almost arty packaging design inside. Surprise, surprise!
FAUX 3D GRAPHIC ILLUSTRATION
It is one of the most innovative packaging design trends of 2022 that celebrates the power of technology and offbeat concepts. A play of depth and illusions makes customers notice the packaging and instantly creates a buzz around the product.
Another popular trend involves celebrating the white background with little pops of colours for a calming and relaxing effect.
COLLAGE AND COLOUR LAYERING
Showcasing what one can achieve when creativity gets wings to fly, packaging designs with multi-coloured layers and collage of images creates an element of intrigue.
Many brands are using smile-worthy rubber hoses popular in the 1920’s to connect with their consumers.
2022’s packaging trends are all about that feel good factor and refreshing vibes much needed after two years of gloom. Brands are encouraged to get creative, and the end customers are ready to appreciate out-of-the-box creative packaging designs that catch the eye and inspire them to stop and look.
Do you want an expert opinion on your packaging designs? Wish to know how to add elements of innovation to your current packaging? Then I encourage you to book a discovery call with me at www.chetan-jain.com.