Across industries, the phrase “don’t cut corners” is used to emphasize maintaining quality even under budget constraints. Many emerging brands and start-ups often face similar challenges—limited budgets but uncompromised expectations for packaging quality. So, what is the optimal solution in such scenarios? This article provides clear direction.
With over 18 years of experience handling such requirements, I have consistently found that technical knowledge is the key to making the right decisions. My four books are a reflection of the insights gathered throughout these years. In my first book, “Sleeve it Right,” I have detailed several best practices for effective shrink-sleeve application—valuable guidance for both users and brand owners.
Returning to the core issue: when clients expect impactful packaging within a restricted budget, the first step is to understand their requirements from a technical standpoint. Each situation brings its advantages and limitations. In some case aesthetics matters, some fall short on sustainability; others meet sustainability goals but come at a higher cost.
Usually it is seen that client either go for cheap quality of substrates or sub-standard supplier. Either of two is harmful practice. It is seen that cheap quality of substrate often starts well to approve the initial production but later on fails on various parameters during longer production and during peak production time. Rejection during this peak production and lag in quality together lead to delays and sales loss which is much more than the amount saved on cheaper packaging.
I want to share the case study of a brand that started with blown PVC for printing of shrink sleeves of their product assuming that quality works fine for them. As expected the quality got rejected during the peak summers. The crisis struck worse when the production was to be used for a specific event. Poor quality and shortage of quantity lead to the poor brand reputation and financial loss, which no one want to face.
Ultimately, the goal is to deliver shrink-sleeve packaging that meets both quality expectations and budget parameters. Right idea is not to buy cheap but to opt for right quality with right price. This can be suggested by an experienced and technical packaging partner.
For technical consultations or to discuss your shrink-sleeve requirements, please contact us at info@tauruspackaging.com or call +91 9667400924.