When we consider innovation and trends happening in the packaging industry, sky is the limit. We heard next to impossible innovations in the printing machines, inks and substrates mostly regarding Sustainability. Although a maximum of these are out of reach, to be commercialised. Or sometimes they lack practicality. Yet, I consider packaging industry is one of the most creative industry’s of the world.
During the initial years of my career, I have learnt that points which seems impossible to me now, are temporary and coming years will serve wonderful solutions. 18 years of my experience here is full of amazement and I want to share a few of these wonderful solutions with you.
Here are the innovations and trends that are unsettling the market and creating opportunities for growth. And of-course I am going to points out flexible packaging innovation. The innovations which is explored by a few packaging managers and can provide unmatched benefits to the consumers.
Expiry inks :
Specialised inks used in packaging are usually invisible but change color when the perishable item inside them expires. This thoughtful innovation helps reduce wastage.
Edible alternative :
Flexible packaging made up of cellulose, fibre, or starch is becoming popular. Natural materials like algae, plant fibres, and seaweed are already available in the market.
Smart packaging :
Integrating smart packaging technology into shrink sleeves opens up a world of possibilities for enhancing consumer engagement, product safety, and supply chain management. Radio-Frequency Identification (RFID) is a technology that uses radio waves to wirelessly identify and track objects.
Bio-nanotechnology/Composites in packaging :
Utilizing bio-nanoparticles in shrink sleeves enhances mechanical, barrier, and thermal properties. These films provide better protection against moisture, oxygen, and UV radiation, thereby improving the stability and shelf life of packaged products.
Augmented reality :
Just like the other benefits of AI and AR tools in our lives, flexible packaging with augmented reality provides us with virtual product demonstrations, product information and storytelling, virtual try-ons or visualizations and games and contests. These features increase customer engagement to the next level.
Share me which one of these is your favourite? I am sure you must be keen to utilise one or two of them in your product’s packaging. You may start implementing innovations at the initial stage with our guidance. You may share your queries with us on info@tauruspackaging.com or call +91 96674 00924.
We are waiting for your feedbacks.
