Brand Concern
Bira wanted to innovate the packaging to the next level. They had been working on the different concepts earlier but it didn’t clicked. They wanted to attract the Target masses by their first look. The packaging needs to be quirky, unconventional, and vibrant just like their brand.
They also came to realize that Printing cans (like the prevalent trend in the industry) are difficult to keep in inventories for a longer time. Due to volatile Govt Regulations, they need to print fresh guidelines and prices every time. However, with Shrink Sleeves, all these issues are tackled. Hence they came in contact with Taurus Packaging for PET G Shrink Sleeves.
Packaging innovation
Bira wanted to work on their products under the Indian series for its four brands. For these, they wanted to opt for shrink sleeves rather than going conventional ways of Printed Cans. The brief was “Sustainable packaging that gives them maximum glance by their customers.” Technically, full coverage with a quality Shrink sleeve was required.
Designing was closed and the production started with “Taurus packaging” delivering the curated needs in form of PET G Shrink Sleeves.
We executed their requirement with over and above expectation in given time frame.
Result
Bira recently won 6 awards in the Packaging category at the Spiritz Magazine Awards 2022. They won the “Grand Gold” award for “Kokum Sour” and the “Gold” award for “Brown Ale”. Also, their inventory issues are under control.
Reference Link – https://www.linkedin.com/feed/update/urn:li:activity:6965568347962765312/
