Magnetic coatings for sustainability

Sustainability has become such a common term that just naming it can cause flood of ways for plastic sustenance in our ecosystem. Even a school going children now-a-days know feasible options. “Sustainability in Packaging” seems like no different topic than Sustainability in general. However being in Packaging industry, nuances of sustainability matters a lot. No matter how technical it can be. With this blog I try to include a point that can be turning point for packaging in sustainability.

I have been working on sustainability for years in my organisation. In fact, Taurus has implemented substrates that act as a catalyst in recyclability or support sustainability. It has been good 17 long years working in Packaging industry and trying to make viable changes in recyclability. My 2^nd book – “5 Myths about Sustainable Shrink Sleeve” revolves around the similar intention. My all 4 book has this topic in descriptive or brief manner.

What supposed to be the minutest improvement in printing can become a game changing movement. For all packaging industry, the ease of manufacturing matters a lot than sustainability. Since, sustainable products require more time and efforts, working on them seems to be difficult and technical. Lack of prior experience and new technology makes it almost unapproachable for budding organisations. Hence this new technique was also regarded as “too technical to implement”.  However this is a significant move.

Usually bottle and shrink sleeve substrate are kept in combination of PET and PETG. Bottles are separated from shrink sleeves by de-labellers. This process is tiresome and fast work can produce ineffective results. Magnetic coating provide solution to this extensive work. This coating is applied over shrink sleeves and then separated through magnetic sorting. This process is noted to improve efficiency by 98% which is exceptional. Brand’s artwork is unfazed by this coating and it also ensure no color bleed occur during this washing process.

Organisations working on this technology is praise-worthy for such brilliant outcome which is supporting sustainability in executional way. I would like to congratulate all organisation that are working on new technology for their significant contribution. There are more out-of-the-box ways that support sustainability within reach of execution by everyone. It can be inks, substrates or other catalyst in the process. I will be sharing content on similar topics soon.

I try to propose solutions that are feasible in any organisation with minimum change. I hope you would find this relevant. If you have any query about viable sustainable solution then, I am there to guide you. You may even share your feedback on any content.

Feel free to reach me at info@tauruspackaging.com or call me on +91 9667400924.